Initial research: DENIM

 D E N I M

https://long-john.nl/vintage-levis-cowboy-advertising/

Why did I choose this concept?

Denim is the most versatile and timeless fabric. In addiction, it has a whole history that has taken many turns and that is very interesting. We can go back in time and noticed that denim was used many time ago, by men and women and in many ways and pieces of cloth. This is the reason that I chose this concept for this project, there is so many things to talk about denim, and also many references of brands and icons that use mainly this fabric.

https://www.whowhatwear.co.uk/london-fashion-week-september-2019-street-style/slide7

About Denim

The name “denim” comes from the name of a sturdy fabric called “Serge de Nîmes”, initially made in Nîmes, France, hence “de Nîmes”. They were invented by Jacob Davis and Levi Strauss in 1873. 

Jeans marked culture of the last 140 years probably more than we think. They were first working clothes, then symbols of disobedience only to become fashion items. History of denim and jeans is long and colorful.

In the early 20th century, denim was adopted as the preferred workwear fabric choice for western cowboys, miners, farmers in the US. Not only was the fabric cheap, but denim was more durable and sturdy than the popular alternative – ‘jean’ (traditionally made from cotton, linen and wool). After Levi’s & Strauss patented the metal rivets to make them more hard-wearing, they began producing the iconic denim blue trousers that became a common feature among working men.

https://www.hawthornintl.com/history-of-denim

Nowadays:

Today, we can see that denim is still a BIG TREND. 

This fabric is so versatile that we can use it in multiple ways. In clothing, acessories, shoes and even as a hair accessory. Over the years, also has been explored the different washes and colors that denim can have. 

Here is some examples:

https://stylecaster.com/denim-jackets/?utm_source=pinterest&utm_medium=social&utm_campaign=editorial&utm_content=1741398091

https://wgsn.tumblr.com/tagged/denim

References:

History of jeans / History of jeans and denim 

http://www.historyofjeans.com/

Hawthorn /history of denim and the origin of jeans

https://www.hawthornintl.com/history-of-denim