Denim research: Editorials
INSPIRATIONS
To get inspired, I researched some fashion editorials realted to denim so I could analyse and understand them.
CALVIN KLEIN
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| https://www.heroine.com/the-editorial/denim-masterclass |
DENIM:"YOUNG, SEXY, AND REBELLIOUS"
"Known for its sturdiness and longevity of wear, denim as a fabric long seemed more suited for workmen’s clothes than for fashion, which traditionally celebrated the luxurious, rare and beautiful. Cotton twill most commonly dyed with indigo, denim was first produced in the French city of Nîmes—“denim” deriving from “serge de Nîmes.” The hardiness of the fabric made it appealing to laborers for wear as over garments like smocks and overalls. A similar yet thinner and poorer quality fabric that was produced in Genoa at the same time became known as “jeans” (from the French name for Genoa, Gênes) that was sewn into blue trousers for the Genoese navy and farm workers (the predecessor of our “blue jeans”). In 1872 a tailor in Nevada—Jacob W. Davis—used the heavier denim to make a part of study work trousers, which he reinforced with copper rivets at the pocket. Much stronger than any other work wear available in the American West, Davis was so overcome with orders that he reached out to the wholesaler he ordered the denim from, Levi Strauss. They became partners and patented the design. The quintessential American jean was born. Denim and jeans remained the domain of the working class for almost one hundred years—except for a few high style forays—before becoming an integral part of fashion in the 1970s."
"Capitalizing on jeans’ rebellious and youthful reputation, designer jeans brands exploited that connection in their marketing (particularly with Calvin Klein) and also by expanding the concept of jeans to be more of a lifestyle—as Klein stated in 1991, "In the Seventies, we were selling jeans. Today, we're selling jeans, but with a lot of clothes surrounding the jeans. Today, it's an attitude. It's what you wear with jeans. It's what you wear instead of jeans.” That same year Karl Lagerfeld remade the iconic Chanel suit in denim, sensationally signifying the true merging of high and low that had been slowly occurring in fashion over the previous three decades. By the mid-1990s denim’s cross-over into fashion was complete and sanctified by an exhibition at the at the Palais Galliera museum in 1994, "Histoires du Jeans.”
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| https://www.heroine.com/the-editorial/denim-masterclass |
With this editorial, we can see that the author is defending this fabric in several aspects, justifying why she found this fabric sexy and rebellious. She mentions that designer started to include denim in their collections and why, the advantages of using this fabric on a daily basis and also explains the history of this fabric in the fashion world and the evolution over the years.
References:
Heroin / Denim: young, sexy and rebellious / by Laura Mclaws Helms, January 14, 2019
SALSA
I wanted to include in this research a denim fashion editorial from a portuguese brand called SALSA. This brand is mostly knew because of their jeans and the high quality of them.
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| https://www.salsajeans.com/pt/mag/haute-bourgeoisie-pg3081.html |
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| https://www.salsajeans.com/pt/mag/haute-bourgeoisie-pg3081.html |
"Floral patterns with dark tones and the most exotic prints on men's clothing, dominate the months leading up to the long-awaited festivities."
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| https://www.salsajeans.com/pt/mag/haute-bourgeoisie-pg3081.html |
References:
Salsa Jeans website/ The winter party is comming
LEVI'S
You have only one reference here - you should never get all your information form just one source - also please fix your source urls under your images
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