Research - Jacquemus

Key Points

Simon Porte Jacquemus was born in 1990 in Salon de Provence, France. Jacquemus is now  and grew up spending his days barefoot playing in the citrus fields of his family. Jaquemus is passionate abou the black and white, the sun, fruits, poetry, and the 80's.

Jacquemus started his own label when he was 19 and in Agugust 2017, Jacquemus was nominated as a jury member of Vogue's Forces of fashion and Jacquemus moved to Paris when he was 18 and briefly enrolled at the École Supérieure des Arts et techniques de la Mode.

His collections characteristics:

• child-like spirit
• sense of freedom
• asymmetrical designs
• oversized "stiff" silhouettes
• experimental makeup
• shoeless or topless models.

He has also launched a collection of footwear and handbags, as well as a men's line and his playful approach to pushing the boundaries of French fashion has earned him a finalist spot and a special prize at the LVMH Prize in 2014 and 2015 respectively.

In 2017, he kicked off the OpenMyMed festival by staging a show on a soaring flat footbridge over the Mediterranean port of Marseille, and a year later he inveiled his first men's collection on a secluded beach.

“Perspectives on luxury are changing and its symbols are shifting towards something more subtle and less materialistic. The consumer is connecting with brands who share a similar vision; symbols of luxury have become ‘values’ and ‘knowledge’ instead of products.” (Jacquemus (no date))

IMAGE

Spring ready-to-wear Collection (Jacquemus 2020) 

I have choose this photo because firstly I really love this Jacquemus collection so I decided to pic one of the outfits from this collection. This was the one that reminds me more of my project, not only due to the colours but also the type of pieces that seem oversized and masculine but the when combining them with more tiny and minimalist pieces the outfit become much more interesting and feminine. My idea is also use simple and maybe oversized clothes to combine with the lavender plants and colour and this is a kind of inspiration for my project.

Reference list:

Vogue (2019) Jacquemus Sprong 2020 ready-to-wear. Available from: https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/jacquemus (Accessed: 3 february 2021)

Jacquemus (no date) Simon. Available from: https://www.jacquemus.com/simon (Accessed: 3 february 2021)

HBO Kennisbank (2019) Le Jardin : a fruitful wellbeing retail concept for Jacquemus. Available from: https://hbo-kennisbank.nl/details/amsterdam:oai:hva.nl:711971 (Accessed: 3 february 2021)

WWD (2020) Jacquemus to Stage Physical Fashion Show. Available from: https://wwd.com/fashion-news/fashion-scoops/jacquemus-to-stage-physical-fashion-show-near-paris-1203670169/ (Accessed: 3 february 2021)

BOF (no date) Simon Porte Jacquemus Biography. Available from: https://www.businessoffashion.com/community/people/simon-porte-jacquemus (Accessed: 3 february 2021)