Final Idea - inspirations

 My ideia for this project is an advert for a vintage chothes store. In portugal there is a lot of vintage stores, and over time, people start to open their minds to reuse and transform old pieces. 

THAT'S MY GOAL, converting the target audience to buying and using clothes for the second time, and having some spirit of transforming old pieces and adapting them to their closet. Nowadays, it is important to see the importance of recycling and reusing things. We can also consider that fast fashion is no longer very beneficial in the fashion world, so we should try to find solutions to reuse what has been thrown away. After all, fashion is cyclical, we can use what was used many years ago and notice that, which is a trend now, it has been for many years. 

Here's an example of adverts of a vintage store:

Humana - Portuguese vintage store

sustainability, the concept of fashion / Smile on your face and start again /  Used clothing for global sustenability

STARTING MY ADVERT

Starting with the logo, I thought a lot about a name that could be given to a vintage clothing store, until I remember that when we are reusing something, we are reliking that, that means, we are not the first one to love that piece. So I thought of the name "Re-Love"

I went to FreeLogoDesign and found my favourite design. Even so, I wanted to customize it in my way, so I changed the font and some more details to make it more unique.

Final logo:

For my advert, my idea is to use a base photo, and than, explore how I can edit it to make the photo more appealing. I've done my own photos and tried to demonstrate how we can transform an old peace of clothing in a new one

Photos taken:

This was my first try, I chose one of the photos and tried to play with the texts and the image, but this result is not what I was expecting.

Then, I tried again with other base photo that I took from Unsplash. I chose a photo with a vintage mood and then I started working on it in Pixlr. 

This is the base photo: